What is website page value?

What is website page value?

Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both). This value is intended to give you an idea of which page in your site contributed more to your site’s revenue.

How is Page value calculated?

If you had multiple page views associated with a goal and purchase, your page value calculation might look like this: (Revenue $100 + Goal $10)/ 5 Unique Pageviews = $22.00 Page value. In this scenario, every page associated with the goal and purchase is assigned a $22.00 value.

How does Google Analytics Get page value?

Mathematically, here’s how page value in Google Analytics is calculated.

1. Page value = (Total page value + Transaction revenue) / Total unique pageviews.
2. Homepage » Category Page 1 » Product Page 1 (goal value: $10) » Receipt Page (eCommerce transaction: $100)

How are page views calculated?

Average Page Views per Visit= Page Views / Total Visits “Page Views” is a fairly generous measurement. If you land on a page, that’s a pageview. If you reload that same page, it counts as another. If you leave the page and come right back, it’s yet another pageview—all from the same page and user.

What is a good page view rate?

This will honestly depend, as there’s no hard and fast rule. 50% is an industry indicator, but this number should always be taken into consideration with other metrics, the nature of your business and industry. I often see bounce rates that range from 25% – 65% across different industries.

Why would you assign a monetary value such as $250 to a goal?

Assigning a goal value allows you to track revenue from your conversions. Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

What is cart to detail rate?

Cart-to-detail rate: The number of products added to a shopping cart per number of product-detail views. Buy-to-detail rate:How many products were purchased per number of product-detail views.

What is goal value in Google Analytics?

What is a Goal Value in Google Analytics? A Goal Value is a monetary number assigned to the completion of a goal or event in Google Analytics. Anybody can assign a value, even non-eCommerce websites. However, it’s much easier to assign a value to a product than it is a lead.

What is a page view on a website?

A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

How do I set up goals in Google Analytics 2021?

To create a new goal in your Google Analytics account, click Admin, and choose the desired view you want to create the goal in. Once you’re in the View column, click on Goals, click + New Goal, or import a goal from the Gallery.