Is Responsys owned by Oracle?
Oracle today announced that it has entered into an agreement to acquire Responsys, Inc. (NASDAQ: MKTG), the leading provider of enterprise-scale cloud-based B2C marketing software, for $27.00 per share in cash or approximately $1.5 billion, net of Responsys’ cash.
When was Responsys acquired?
Dec 20, 2013
Responsys was acquired by Oracle for $1.5B on Dec 20, 2013 .
Who founded responsys?
Yes, you heard that right, Responsys is 15. Our Chairman and CEO, Dan Springer, had this to say about the occasion: Responsys was founded with the goal of revolutionizing the way brands communicate with their consumers through cloud technology.
What is Oracle responsys used for?
Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.
What is responsys?
What is Oracle Sales Cloud?
Oracle Sales Cloud includes a set of features for creating and tracking sales campaigns, developing leads into business opportunities, and pursuing opportunities to generate revenue. Sales accounts, leads, and opportunities can be automatically assigned to territories and sales teams.
What is Adobe campaign manager?
Manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.
Is Oracle a CRM or ERP?
Besides including the traditional ERP, which is at the core of the enterprise, Oracle ERP integrates CRM (Customer Relationship Management), SCM (Supply Chain Management and BI (Business Intelligence).
Is Oracle or Salesforce better?
The bottom line. Both CRMs are quite apt for being integrated with almost any system, internal or coming from a third party. While Oracle databases provide integration possibilities on their own, Salesforce is extremely flexible when it comes to connecting any data source, both cloud-based and on-premises.