Who listens to radio in Singapore?

Who listens to radio in Singapore?

Listening to the radio is part of everyday life for many people in Singapore, according to a recent Nielsen report. In fact, 70% of Singaporeans over the age of 15 listen to the radio at least once a month for entertainment, news or out of habit.

Is radio advertising effective in Singapore?

ADVERTISE ON RADIO IN SINGAPORE Radio advertising in Singapore has proven an excellent medium for reaching audiences through its high penetration levels and repetition. Radio ads are also highly memorable and generate excellent consumer recall and a high call to action.

Who is Yasminne Cheng?

Yasminne Cheng started out in 1998 at Passion 99.5FM, before moving to 987FM and Class 95FM. She currently hosts the number one English lunchtime show “Lunchbreak” (weekdays 10am to 2pm) on Class 95FM, Singapore’s number one English radio station.

What is class 95 Whatsapp number?

91259500
Dedicate now to 91259500 on whatsapp… – Mediacorp CLASS 95.

Do people still listen to the radio in Singapore?

In 2015, over 93 per cent of Malaysians listened to their radio. And in Singapore, there have been significant rises in listenership in 2017.

How many people listen to radio in Singapore?

According to the latest Nielsen Radio Survey, the company recorded a jump of 8.8 per cent in listenership to reach 3.7 million people weekly.

How do you advertise on FM radio?

Best Practices in FM Radio advertising

1. Try to get your ad placed closer to the ad breaks in the radio program.
2. Select your advertising time band on FM Radio in line with your consumer’s listenership habit.
3. Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign.

Is Yasmin Cheng married?

Cheng does seem to be living the good life. She has been happily married since 2009 and she’s doing what she loves for a living.

How old is Yasmin Cheng?

Let’s get this out of the way: CLASS 95 jock Yasminne Cheng, 42, does not have any children.

What are the characteristics of a good target audience?

Target Audience Characteristics. All successful marketing campaigns target a particular audience. A target audience is a group of people who have several things in common with one another that distinguishes them from others. If your target audience is defined too broadly, then you will waste money marketing to the wrong people.

What are the criteria for audience classification?

The audience classification will consider details such as gender, age, education, location, work life and interests.… Skip to content btec media Nicole morgan Menu Unit 30 Task 1 Unit 30 Task 2 Unit 30 Task 3 Unit 30 Task 4 Unit 30 Task 1: Audience classification

What is the target audience for a marketing campaign?

If you are promoting scholarships, for example, then you may only want to target people in a younger age group who have specific educational backgrounds. A marketing campaign generally begins by finding out the demographics of the core consumers. One important attribute to look for in a target audience is their buying habits.

What is the target audience for a family insurance package?

Family insurance packages might be targeted only to married people. Psychographics are personality traits and lifestyles of your target audience. It is the most important segmentation in defining your target market. It reveals many insights & behaviors of your audience which helps you to understand your consumer deeply.