What did peter Behrens design for AEG?
Behrens’ first assignment for AEG involved the re-design of arc lamps—utilitarian hanging lamps intended for factories, warehouses, railway stations, and other public buildings. In his work in Darmstadt and Düsseldorf, Behrens had advocated for a functionally-guided approach to industrial design.
How did Behrens work to shape the identity of AEG?
Behrens created the first idea of an integrated corporate identity for AEG, designing everything from products to buildings to advertising pamphlets to logos. This expansive array of things that Behrens designed was what became so important to the idea of corporate identity throughout the company and history.
When did Peter Behrens create this poster for the AEG electric lamp?
1907 Ad
Ad for AEG metallic filament lightbulb. Colour lithograph.
Where is the AEG Turbine Factory located?
Berlin
The AEG turbine factory was built in 1909, at Huttenstraße 12–16 in the Berlin district of Moabit. It is the best-known work of architect Peter Behrens.
Why was Deutscher werkbund formed?
Its initial purpose was to establish a partnership of product manufacturers with design professionals to improve the competitiveness of German companies in global markets.
What is Oscar Niemeyer most known for?
Oscar Niemeyer, in full Oscar Niemeyer Soares Filho, (born December 15, 1907, Rio de Janeiro, Brazil—died December 5, 2012, Rio de Janeiro), Brazilian architect, an early exponent of modern architecture in Latin America, particularly noted for his work on Brasília, the new capital of Brazil.
Who is the father of skyscrapers?
Louis Henry Sullivan
Louis Sullivan, in full Louis Henry Sullivan, (born September 3, 1856, Boston, Massachusetts, U.S.—died April 14, 1924, Chicago, Illinois), American architect, regarded as the spiritual father of modern American architecture and identified with the aesthetics of early skyscraper design.
Who was the designer of this poster for AEG electric lamps?
Behrens
Behrens’ first assignment for AEG involved the re-design of arc lamps—utilitarian hanging lamps intended for factories, warehouses, railway stations, and other public buildings. In his work in Darmstadt and Düsseldorf, Behrens had advocated for a functionally-guided approach to industrial design.
Who is the architect of AEG Turbine Factory?
Peter BehrensAEG Turbine Factory / Architect
The AEG turbine factory is a turning point in architectural history: architect Peter Behrens and engineer Karl Bernhard were the first to apply stylistic elements to an industrial building.
What was the main goal of the Deutsche Werkbund?
The goal of the Deutscher Werkbund was “the improvement of professional work through the cooperation of art, industry and the crafts, through education, propaganda, and united attitudes to pertinent questions.” Twelve craft firms and artists were invited to join, including many leading figures in Art Nouveau as well as …
What happened to the AEG Turbine Factory in Germany?
The AEG turbine factory survived the Second World War – even with a larger floor plan, after AEG extended the hall to the north in the 1930s. Since Siemens took over the premises in 1977, all that remains of AEG is the brand name. However, Siemens still produces gas turbines in the hall to this day – a new generation of the 1909 product.
What are the dimensions of AEG’s wind turbine factory?
The essential contours of the factory—a steel-frame rectangular structure, approximately 122 meters long, 40 meters wide and 26 meters tall—were specified by AEG’s turbine fabrication director Oscar Lasche.
How did the turbine factory in Berlin become a legend?
But let’s begin before the turbine factory became a legend. Just after the turn of the century, the Berlin electricity company AEG (Allgemeine Elektricitäts-Gesellschaft) started producing steam turbines and therefore needed new factory capacity.
What is the history of AEG?
The establishment and evolution of AEG—the initials for the German Allgemeine Elektricitäts-Gesellschaft, or General Electric Company—was quintessentially linked to the rise of modernism. Founded in Berlin in 1883, AEG pioneered modern, large-scale industrial development.