What is a Sender Score?

What is a Sender Score?

Your Sender Score is like a credit score to gauge your credit worthiness but for email: It measures the health of your email program. Sender Score is a number between 0 and 100 identifying the quality of your sender reputation and details how mailbox providers view your IP address.

What is considered a good sender score?

Sender Scores are based on a scale of 0-100, with 0 being the worst and 100 being the best.

How do I check my sender reputation?

5 tools to check your sending reputation

1. SenderScore.org. Like a credit score, a Sender Score is a measure of your reputation.
2. BarracudaCentral.
3. TrustedSource.
4. Google Postmaster Tools.
5. Microsoft SNDS.

Which two sources of information does SenderBase combine to determine a reputation score for any IP?

SenderBase combines multiple sources of information to determine a “reputation score” for any IP address. This information includes: Email volume information provided by tens of thousands of organizations that regularly receive Internet email. Spam complaints received by the SpamCop service.

How do I improve my Sender Score?

Boost Your Sender Reputation

1. Clean your list by regularly removing unengaged contacts.
2. Use double opt-in confirmation and/or an email verification tool to prevent misspelled addresses from winding up on your list.
3. Never buy contacts – always use lists that are 100% opt-in.

What is sender domain reputation?

Also known as sender reputation, this metric refers to a score internet service providers assign to your business. Essentially, ISPs assign email senders a score based on a number of factors. The better the score, the better their email domain reputation.

What is a low Sender Score?

This is often called “throttling” or “rate limiting”. For example, the higher the Sender Score, the more messages that IP address can send to that ISP. With a lower Sender Score, attempts to send more messages than are allowed, can mean your messages are rejected (usually as a temporary failure.)

How do I increase my sender reputation?

Tips for building and maintaining sender reputation

1. 1) Maintain a high-quality marketing database.
2. 2) Send great content at the right time.
3. 3) Optimize your sends for deliverability.
4. 4) Ensure that your whole company is aligned on good sending practices.
5. 5) Monitor your reputation.

How do I fix sender reputation?

Steps to Repair Your Sender Reputation

1. Perform damage control.
2. Find and address problems with lead sources.
3. Find and address issues with your existing list, content and automation.
4. If you’re confident the root cause has been addressed, start repairing your reputation.

What is Return Path Certified?

What is Return Path Certification? Return Path Certification is a program uniquely designed to help legitimate senders achieve maximum inbox delivery. We operate a network of trust founded on one common goal: to make sure consumers get exactly what they want in their inboxes.

What is SenderBase network?

SenderBase is an email reputation service designed to help email administrators research senders, identify legitimate sources of email, and block spammers.

What is Cisco SensorBase network?

The Cisco SensorBase Network is a threat management database that tracks millions of domains around the world and maintains a global watch list for Internet traffic.