What was the logo for the London Olympics?
London Olympics, 2012 Each Olympic Games has a separate logo, created by the host country to serve as its brand identity. The London 2012 logo was perhaps the most controversial. Design firm Wolff Olins was chosen six years ahead of the event to create the logo and was reportedly paid £400,000 for it.
Who designed the 2012 Olympic?
They were designed by David Watkins (Olympics) and Lin Cheung (Paralympics). 99% of the gold, silver and copper was donated by Rio Tinto from a mine in Salt Lake County, Utah in the U.S. The remaining 1% came from a Mongolian mine.
Why did so many people dislike the London 2012 logo?
From a design perspective, people mocked it for for being “ugly.” Consisting of jagged points with no verticals or horizontals whatsoever, the design evokes broken shards or an impossible puzzle.
How much did Adidas pay for their logo?
With no intention to give up on its planned logo, Adidas struck a deal to buy the trademark from Finnish sports brand Karhu. After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros — roughly $1,800 — and two bottles of whiskey.
Who designed the 2012 Olympics?
Is Zion in the Olympics logo a’disgrace’?
According to the state-backed Iranian Students News Agency, which is frequently used to convey official pronouncements, the letter says: “As internet documents have proved, using the word Zion in the logo of the 2012 Olympic Games is a disgracing action and against the Olympics’ valuable mottos.
What does the London 2012 Olympic logo say about Iran?
The London 2012 Olympic logo, criticised by Iran. Photograph: Frank Baron for the Guardian Iran has threatened to boycott the London Olympics unless the organisers replace the official logo, which Tehran claims spells out the word “Zion”.
Why is the 2012 Olympics logo so weird?
The design is meant to imply the year “2012,” but the elements that spell it out are so bizarrely placed and shaped that that’s not readily apparent. The bright colors and weird shapes of the 2012 Olympics logo do not accurately portray the host city of London.
What should the London Olympics logo look like?
Most importantly, the logo should be a reflection of the host country’s culture and values. The London Olympics logo fails in almost all of these categories. While the bright pink and yellow colors bring a sense of energy and excitement associated with the Summer Olympics, it could just as easily be an invitation to a beach party.